My name is Deepak Desmond Fernandez and I’m a Graphic Designer. I have spent the past fifteen years working full-time and part time as Graphic Designer for some of the leading publishing houses in India and the Middle East.
I am based in Abu Dhabi, United Arab Emirates, currently working with The National.
During this time, I have logged thousands of hours doing everything related to the designing process, including layout designing, page making, UX/UI designs, web designs, interactive designs, social media designs, infographics and motion graphics. In addition to my Bachelor’s Degree in Visual Communication, I have a Diploma in Digital Visual Media from the Institute of Multimedia Arts and Graphic Effects. I am always curious to find new methods and techniques to express my ideas. I am also good with 3D software.
News design
As my major part of the career is with the media industry, I worked in all kinds of news related sections including features, business and sports. I have good experience in broadsheets, tabloids and magazines. I always try to find balance between the editorial and graphical elements on a page to tell the story in an efficient way for the readers. I always communicate with editors and journalists to come up with ideas for a better story telling.
Social media
I help social media team to produce visually strong graphics to tell stories to the global audience. I often design social cards for differnt platforms. Because of that I always research on the recent updates regarding the changes in the platforms and this helps me to use those changes as an advantage for a better story telling. This helps the user to have a different and fresh experience using the platforms they use daily. I also can use animations to grab users attention.
Infographics and Interactive designs
I had done print and digital infographics for sports, news and business sections. Most recently, I started doing interactive and animated graphics. Since most interactive infographics have much more data than other data visualisation, the interactivity allows users to explore the dataset for themselves.
UI/UX
I leverage design thinking in my work to help the development of products and services based on user needs. I have experience in designing user workflow for websites, apps and crafting thoughtful interactions.
Marketing
I have done numerous ad campaigns with the marketing teams to built the brand online and print. This includes the visualisation mockups and execution of the ads, brandings and designing call for action web pages and ads for signups and subscriptions.
